Once again, from the top,...
Game is just as necessary as maintaining a good physique.
The problem is with people who can only think in absolutes. It's always an either-or proposition; Game trumps physique or physique trumps game is horsesh!t. They're both important and play of each other. There are plenty of average looking guys who pull tail thanks to game in spite of their looks, and there are also good looking guys who pull tail without ever hearing what game is. But wouldn't you rather be the guy with both? The guy who can pull women without covering personal deficits?
Changing yourself takes effort. The greatest obstacle in change is the first one; recognizing and accepting that you need to change. This is where AFCs and beta males chomp at the bit because they've been told for the better part of a lifetime to "just be themselves" and everything will go according to fate's plan. Then for whatever reason they unplug from the Matrix enough to realize that they've been sold a bill of goods and that personal change is necessary for them. They need to change their lifestyle, change their attitudes, change their outlook, change their minds about themselves and yes, change their physiques too.
But change takes effort and people are lazy. They want the quick fix; the magic pill that makes them happy, successful and sexually irresistible. So they flock to guys selling the best program that promises all that for a minimum of effort. Game requires practiced effort, but it requires FAR less physical effort than improving one's body, and it's especially daunting for guys unaccustomed to working out. It takes time, energy, dedication commensurate with how out shape that guy is to begin with. There's not a fat guy on planet earth who wouldn't love to be told that he can still hook up with 8's and 9's in spite of his obesity.
Consider that 66% of people in western society are overweight (33% are morbidly obese). So it stands to reason that 2/3rds of the guys seeking out change are going to be struggling with obesity from the outset. Now also consider the preferred belief among guys that looks, at least, matter less than personality, Game, etc. in female attraction. This is NOT a coincidence. For these guys it takes more effort to change their bodies than to change their minds.
Now consider this, there are countless "chubby chaser" websites dedicated to catering to this particular "fetish" for men, but not a single one exists for women, why?. By that I mean there is a percentage in society of otherwise average, fit men seeking out obese women, yet the standard for ideal masculinity seems to remain constant for females by the lack of "fetishes" for obese males. There is such a demand in society by men seeking fat women that businesses have been developed in order meet it, but there is no similar demand on the part of fit women (or one not sufficient enough to register) seeking overweight men. Why do you suppose this is? There has never been a "rubenesque" period for Men - where overweight men were consider the feminine ideal - in history. A muscular athletic build has ALWAYS been the masculine standard.
Here's an experiment for you; create two identical dating profiles on plentyoffish.com or something similar. Use different fictitious names. On one profile include (believable) photos that show you as being obviously overweight - shirt off showing some flab, in a suit, face shot, etc. and be sure to check the "more to love" box next to body type description. On the second include (again believable) picts of "you" in shape with the obligatory "washboard abs in the bathroom mirror" picture, shirt off, in a suit, face, dressed nice, dressed casual, etc. and indicate an "athletic build" in the body type box.
Which of these two "yous" do you think will generate the most responses?
Yes, Game is vitally important, as is root level, dynamic personal change. I don't think I need to explain just how important this is - just look at any of my posts for the last 6 years. However, looks COUNT, looks MATTER. What I find amazingly ironic is that looks are one of the few areas of change that a Man has DIRECT control over - his body. Barring physical disabilities, you have no excuse not to be in better shape. Why wouldn't you want the full package? Stop being so Goddamned lazy and accept that you'll need to exert some effort and sweat to make yourself more attractive. Game and a positive-masculine DJ mindset are vital elements for your attractiveness and well being, but they WONT make you look any better with your shirt off.