PUAs are players. Players lie and tell women they love them but only want sex. Hence, I am not a player.
Regarding what women like, I recently overheard two girls (HB7, HB8, ages 22 and 25) singing my praises. One (22) knew me since August and had been on a date with me, but is someone I haven't pursued (I've had other women I liked slightly more). She said: "He is such a great guy, but he never calls me. He told me how to cure my cat who was about to be put to sleep and now my cat is doing so well on a raw diet! He has an awesome job. He's so smart. He is a great kisser. He's tall. I love how he dresses. He has beautiful eyes. I love his dimples. Don't you love him?" The other said "I'm serious I am in love with him. I want to marry him. I'm going to take him home with me and he can sleep on my couch tonight." That's one of the best reviews I've heard about myself, but that's how they talk when they agree on you. Note: I never tried anything with either girl, and it paid off when my current girl (HB9) talked to those two a few weeks later by chance (they always eventually talk). She wouldn't tell me what they told her, but she threw herself at me like never before and had at least 5 orgasms that night. Women want what other women want. You have to get them to all agree on your strong points.