Confidence, brother. Check the polls. Confidence is the number one trait women look for in a man. Since I have abyssmal self-confidence, I can't approach, and girls that approach me are instantly put off once they realize that I have low self-esteem.
I'd love to see a picture of you because they must be lying to you about something.
Most looks-matter guys eventually get around to this point. I haven't taken a recent one in awhile, I'll go ahead and try to get a good one for you some time this week. You're really that far gone, though? You've bought into this whole looks-matter nonsense to the extent that you'll accuse my friends, coworkers, and even sometimes ENEMIES of going out of their way to lie to me about my personality and looks? Please tell me that's not true, or I'll never get through to you.
Because he really is good-looking. But he also approaches often too and usually able to get a number.
That's key. That part where you said "HE APPROACHES OFTEN". That takes confidence. Cold approaches take confidence. Cold approaches and leaving with the number takes confidence, game, and personality. You're observing a confident man in action, and attribute his success to looks which shortchanges your friend.