I've heard the analogy before that asking a woman out is like sales (you might get a lot of rejections before you get a yeah).It depends on how you actually do cold calling. I agree, most companies do not know how to do this... just like most men do not know how to do cold approach. A company that does a sh1t job of cold calling appear to be poorly run: men who do a sh1t job of cold approach appear to be of poor quality.
The purpose of a cold, well anything, is to gauge interest and see if who is being approached is open to what you have, if it's a man, then it's if the woman is interested and attracted to what he has: if you are a company selling goods or services... is the potential client in a market for what you are selling.
The purpose of a cold approach (cold call) is to see if the woman in interested and available, get her number or make a date (or if you are a company, set up and in person meeting so the salesman can make a pitch. It's really the same thing, nut different scale.
There is a reason why company salesmen do a statistically better with women, because they understand the process. They know you have to get through all the 'nos' to get to a yes... and much of this is about timing. You can not control the 'timing' all you can do is find the ones where the timing is right.
I also agree that getting rejected too much fvcks with your head... all you can do is inoculate yourself from the negative emotional aspects of rejection... you do this with exposure... this is where practice and self-improvement will help you. If it keeps happening, then self-improvement is the only way to minimize this, the only other reason why someone might be rejected is that they are approaching the wrong women... so again, a little introspection with your selection process and the ability to read social and emotional signals will help.
If a man is not having success with the women he wants, then the only way to fix this is with self-improvement. This is not something easy to sell because what you are selling can not be taken as a pill... it takes a lot of work and effort... and a man will need patience and sweat. For companies it's the same fvckign thing... if they cannot get customers, then they are selling the wrong fvcking product... so they need to restructure their business to sell what people want.... if you are selling what people want and need, then sales are easy.
I've worked in sales before. In my opinion, comparing sales to asking a woman out is a terrible analogy. When a customer turned down a sales pitch, it wasn't miserable for me to then run into that customer the next time they came into the store.
On the other hand, when rejected by a woman, I find it miserable to cross paths with her post-rejection.
A sales rejection is nothing personal. A romantic/sexual rejection is personal.
Circling back to sales, you're 100% right when you say if you're unable to get customers, you're selling a terrible product that hardly anyone wants. When I was in sales, our boss would force us to push products/services we knew were a scam. Yet he wondered why not enough customers would fall for our sales pitch (That company is currently holding on by a thread. No surprise)