You don't know something matters until you posess that quality.
When I first started dating girls, it was a struggle. My 1st date to 2nd date conversion rate was probably 50%. Why? Because my seduction skills, flirting skills, socializing skills, and connecting with women skills were lacking. All those areas that are a part of personality weren't where they needed to be. Once I improved in those areas, I became more successful.
Now days I'm older. I'm in better shape than when I was younger, but my skin is showing some age and I'm uglier than I used to be. Yet dating has never been easier than it is now. My 1st date to 2nd date conversion rate these days is 95%.
So you are going to tell me that Looks is all that matters? If your personality is lacking, thats probably a true statement from your perspective. I've never been that guy that could just stand there and rely on his looks and girls approach on a regular basis. It happens but not often.
At the end of the day it all matters. Women are attracted by a wide array of things and AMEN for that.
Like him or not, there is one guy on this forum that has a lot of personality, doesn't fear what people think, confident, and lives life on his terms. All of those traits women find attractive. Its the guy with the eye patch and a cat on his shoulder. ;-) His looks arent carrying the day for him, its all about his attitude and personality. He gets what he wants out of life. Women get turned on by men like that. Be BOLD.