I haven't read more than the first couple of pages, but I'll respond to this topic from personal experience.
Are women into looks? Yes But, each woman favors a different look. For example, I grew up wearing glasses, braces, and having zits. I thought I was ugly and dorky looking. But, in recent years, I've gotten very good looking. This has been difficult to adjust to. I 've been favorably compared to Brad Pitt and other men, whom most women consider very hot. Notice I said MOST WOMEN Some women don't consider Brad Pitt hot at all. Some women consider Billy Bob Thornton or even Steve Buscemi hot.
An example of this is that when I went out with one of my friends, I often had women approaching me. He would say that I had women throwing themselves at me. (That's not far from the truth) One night we went out with another friend who is bald and had a goatee. There was a super hot model-looking chic at the bar. My bald friend liked her, but he thought that she wouldn't be into him. So, I talked to her, but sure enough... she wanted him.
Later he hooked up with her, and sure enough she told him that while I was really good looking, he had the look that she is into. So it's not about being considered model-looking that counts for men. Guys can be considered to be butt-ugly by most people, but some women might think the same guy is the hottest thing on the planet. What can I say? Women are weird. I'm sure I won't get any arguing on that point.
The whole point is this . . . Women are into looks, but each woman favors a certain look. You might think you're ugly, but that girl you've been staring at all night might feel differently. You won't know until you go talk to her. You have to realize that dating is a numbers game and you can't take rejection personally. Just keep talking to every beautiful girl you see, and eventually, you'll find one who thinks that you're the hottest guy who ever lived.
As far as personality, attitude, and all that stuff, it's super important too. Women want the whole package... looks and all. Some women think that they deserve Mr. Perfect, even though they are far from perfect themselves. As far as David D'Angelo, he might be after your money, but he's exactly right about most things. Just try his stuff if you don't believe me. If you do it right and get a bit of practice, women will be more attracted to you, at first anyway.
I've been really busy lately, but I'll try to post more on all this later. Don't worry about your looks, just keep going after the women you want. Women are supposed to be the beautiful ones, not guys. Sadly, a lot of women these days have nothing going for them but their looks anyway. Just remember that, and you'll do fine.