i've often been turned down for better looking guys, so unfortunatley there is a lot of truth to that, you have to take care of yourself and look the best that you can be in all situations, it's possible for most guys to look like a 7 for instance if they take care of themselves, to get from a 7 to an 8, 9 or 10 is hard work but its very easy to go from 7 to 5, 4, 3, 2 or 1 very very easily
everyone wants to be with someone who is hotter than they are even a hb7 is after a 9 or 10, because girls can always offer up sex as their trump card
the more you've got going for you the better: looks, confidence, sense of humor and it helps to be rich, a celebrity or a prince too but we can only work with what we've got
if you have your game together you should be trying to emulate these things anyways through peacock theory, using social proof / pivots and conveying scarcity, etc
it's not that one is better than the other, it's all good, if your going into a fight do you want to be the one with the machine gun or the one with the machine gun, and a few grenades, and some hand to hand combat skills, and a knife, and maybe a tank or helicopter for back up?