Good and Bad is relative. I do believe that 'good' relative to the definition, more often than not does prevail.
But human mating strategies do not fall along rational lines. It is instinctual and an intrinsic part of our humanity which began to form 10,000 years ago. But most of Europe was not civilized until about 1000 years ago. With rational enlightenment beginning 333 years ago.
From a Female perspective, though most of human history, what was 'good? Good for them was to attach themselves to the biggest bad@ss male capable of protecting her and her children. This male had to be demanding and disagreeable, because if he was not, then other males would just take sh!t from him, and the other males in the tribe would just run a train on her. So deep down, chicks are attracted to men that stand up for themselves and are willing and capable of fighting for what is his.
From a male perspective, what is 'good' are those characteristics that indicate the ability to bear children, and a willingness to be passive submissive. We are attracted to youth, symmetry, and healthy characteristics. Passive submission is attractive to most men because it indicates the ability to control a chick with minimal effort and ensure loyalty. Loyalty is not a characteristic, it is a byproduct of the characteristics of passivity and submission.
Its all about creating genetically healthy (or superior) babies. Which is actually very rational. Just not intentionally.
Both genders seek out biologically healthy mates.
Female SMV: Looks, youth, fertility
*Looks = Show biological health. More likely to survive the reproductive process without getting sick or other medical issues
*Youth = A young body is more robust and resilient. Improved chances of successful reproduction and more time for future reproduction.
*Fertility = Men want to spread their seed, but hunting is tough. The more kids you can have with one high quality partner the better.
Male SMW: Looks, MONEY, Status
*Looks = Show biological health. More likely to survive attacks and win fights. More likely to have healthy offspring.
*MONEY = Display of worldly resources. Abundance of resources to create a safe and comfortable environment for offspring. Less limitations.
*Status = Display of power and influence over others. Sign of genetic superiority. Pre-approved VALUE.
There are also two different mating strategies used by each gender:
Female Strategies
1. Alpha f*cks, beta bucks = Secure a stable and loyal man with lower SMV than herself and f*ck HOT men raw behind his back. Pass on the superior genes, but take the resources from the genetically inferior man.
2. Cash in the chips = Find a man with high SMV (or the best she can get) and reproduce only with him.
Male Strategies
1. Leasing = Have many short term relationships with women of high SMW. Shag as many women as possible for as long as possible.
2. Buy and hold = Find a woman with high SMV (or the best you can get) and reproduce only with her
Both genders exercise hypergamy. Men have more opportunities to exercise hypergamy with age and accumulation of resources and status over time. Women have less chances starting in their late 20's.