I at times can be a "only looks matter" guy.
The thing is, this argument is different from different perspectives.
If you are naturally really ugly, you have very, very low chances of seducing pretty women. No woman wants to be with an ugly guy, end of.
If you are in the mid range, looks don't matter as much. If you are top 10%, you can be the biggest wuss and loser and you will still score A LOT. More so than a mid ranger with good game.
Now. Women have a habit of ascribing qualities which don't exist to good lookers. This is absolutely maddening for me to observe. The words women use to describe good lookers with very average game and general skills, personality, achievements don't reflect reality. You can see this in evidence with women's choice in music, films, pretty much anything. For example, we all as men appreciate fine female singers and pop stars. I, like most men my age once had a thing for Britney, Christina etc etc. However, even then I understood that it was physical. I didn't like THEM. I just appreciate their looks. Women tend to, but not always, will actually fall in love with boyband members, listen to their songs, know about their lives, despite these individuals displaying nothing but an image. They will have complex reasons why their adoration is deeper than superficial. This continues in later life in less overt ways. Men, in general, understand the difference between look and reality.
This ascribing of false qualities fuels the myth that it's ALL about game. Women will insist it's because he's witty, intelligent, understanding, funny, knows what he wants etc, which dupes men into thinking they have a chance to bang hotties every night.
In addition, the top male lookers prefer to believe it's their actions, achievements and game that makes them succesfull. It's far more palatable than "I won the genetic lottery". It feeds the ego.
It's called having your cake and eating it too. Women want the good looker but don't want to admit publicly they are motivated by base emotions and fickle standards so the looks dont matter myth is born. The good looking men agree it's because they are awesome, accomplished individuals. The more lowly dudes ask the lookers, and they reply "fear not, just become awesome like me and all is yours!".....
There is a lot in your control. Obviously at the extremes, the heroin addict looker won't do as well as an average well heeled, well off dude. Forgetting the extremes, its very unlikely youbcan bag multiple beautiful women if you don't have an attractive look, fit and healthy.
Bit of a detour but it needs saying.