Fruitbat
Master Don Juan
- Joined
- May 3, 2013
- Messages
- 3,445
- Reaction score
- 2,485
This is very true but I actually like a days cold calling to keep me sharp. I have a team which does most of that but for all the young ‘uns I make them do a good 4-5 days cold calling - with me, in a room, to show them A/ I’m not “above” cold calling and B/ it’s the absolute cornerstone skill of all salespeople.I’ve been in sales ever since college, my accounts now are the top 4 in their industry. People think sales is about cold calling, thats for the entry level folks or those that never made a career in sales.
It’s about building relationships and being someone that people want to be around and know you. What you bring to the table both professionally and personally.
This applies to a dating, it’s not a numbers game at all. It’s how you let others perceive you and pick the opportunities you want to pursue
Some of these lads don’t even need to cold call. They will inherit relationships, they don’t need to, but I make them do it.
this is B2B sales so it’s not like cold calling regular people, but cold Calling is such a heartbreaking, hardslog, it teaches you so much.
key thing I try to get over:
- What’s the worst that can happen? They can say “No” - oooooh! How terrible!
- generally they think “if I’m pushy they will never buy from us”. Fact is, if they aren’t buying currently, then so what? Nothing to lose.