These 2 commercials pretty much sum up the USA when it comes to relationships

[Trader]

http://www.youtube.com/watch?v=IFu68oMmvtg


http://www.youtube.com/watch?v=yQxTNjQe0Xs

Are commercials reality? Of course not, but advertisers do try to hit on social memes so consumers can relate and thus buy their product. Obviously advertisers thought viewers (both guys and girls) could relate to these 2 incidents.

 

[jonwon]

I'm doing a qualification in procurement a part of it is marketing:

This are some of my answers.

A: The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion.

These four are the values that the marketing manager can control, subject to constraints of the environment. The goal is to make decisions that center the four P’s on the customer in the target market in order to create perceived value and generate a positive response.

--

Explain the concepts of the following market segmentation.

1. • Consumer
2. • Spatial/Geographical
3. • Behavioural
4. • Psychographic

A: Consumer market segmentation

The division of a market into different homogeneous groups of consumers is known as market segmentation.

To tailor the marketing mix for a specific target, to better satisfy customer needs. The customer market mix can be identified by four primary bases; Geographic, demographic, psycographic and behavioural segmentation.


----

In this case the market is generated towards the Psychographic model:
Based on variables such as values, attitudes and lifestyle.

i.e the advert mixes in higher social status (beach in the sun with a deck chair, attractive people).

Tosses in some humour - orchastrated towards men stupid, woman clever.

All designed to cater to the female market interms of - in a nut shell materialistic, ego flatering and man bashing.

Yep they are trying to shift a product, clever marketing if you ask me. They probably know the sales of that product is high for men, and want to try to influence females into the market at a larger rate.

The reason why it works is because men in general dont take themselves too seriously, hence they can Laugh and share the joke - but if you flipped it on the other foot, more often then not a woman would be offended, i.e why they had to switch the drink around, because for the woman to be actually affected would be encrouching on social taboo's -

 

[Trader]

The reason why it works is because men in general dont take themselves too seriously, hence they can Laugh and share the joke - but if you flipped it on the other foot, more often then not a woman would be offended, i.e why they had to switch the drink around, because for the woman to be actually affected would be encrouching on social taboo's -

I think the bigger factor is that men can relate to this commercial - men in the US have been so used to being whipped, so it strikes a chord.

I just got back from Taiwan and I really got reminded of the cultural differences. No way would this commercial fly in Taiwan - the men simply would not be able to relate to being whipped by a girl - the commercial simply would not resonate.

There is absolutely no way this commercial would fly in Korea where men are rulers.

 

[bish0p]

I just read this little tidbit of gold earlier today...it's by a heterosexual male who was recently dumped:

"Seriously, why would you want a man? Men suck. Have you taken a nice good long look at us? 9 out of 10 of my fellow kind are total dbags with no real redeeming qualities and we're all so ugly and misshapen compared to the natural beauty women have I just go "wow, no wonder women are crazy! I'd be messed up, too, if I had to like that!" I don't know how you guys manage!"

I'm guessing that the marketing people are targeting guys who think like this....

 

[Powerlifter]

Though marketing is all about getting sales of a product this is what I saw.

Notice how the second commerical puts favor in the lap of the woman even though she did the same the man did but he actually did less.

Now the woman was gearing up by starting to look toward the way the man was walking so she could get a good look at his glutes and almost breaking her neck watching the guy walk by the man didn't do that when the woman walked by his was more casual.

It's like the commerical is saying it's Not OK for man to do this but it's OK for the woman as the man got lemon in his face or it went toward him if he didn't get the lemon it would be even and OK no battle of the sexies.

The man shakes the bottle he thought she would pick up and when she opens the bottle it would go all over her face but she is smart and knows what he did even though she wasn't looking making her look good as a woman and not the blunt of the joke and just makes the man look like a chump but intelligent men know in reality she would have opened the shaken bottle

Yes it did favor the woman and this company is properly trying to get more sales and it will influence just that from women but take it for what it is worth marketing and getting sales at all cost even at the cost of making men look stupid is debatable but lately I feel like a ruler and don't like this one bitty.

Powerlifter

 

[Trader]

The more I think about it, the more I think Marc Rudov was right about men in America

They are Rambo when it comes to Osama Bin Laden

But Bambi when it comes to women

That's why this commercial works

 

[Rollo Tomassi]

What's ironic is how the theme of the Corona commercials have changed up to these ones. If you're familiar with the previous ones, there were no real genders present, no dialog, just a 30 second shot of the bottle on a table in some tropical paradise with only the sounds of surf and some gulls in the background, cue logo and it's done. That was all that was necessary to evoke a feeling of being on vacation and influence a sale. "Hey, remember when we were in Cabo honey? Lets go get a case of Corona."

The ones that came after it had a bit more plot, such as a guy skipping stones in the surf and intentionally tosses his cell phone with abandon. Again, the emotional connection is freeing oneself from daily stress and responsibility. Cue logo, and product association with that feeling is made. "Man, I need to unwind. Hey, remember when we were in Cabo honey? Lets go get a case of Corona."

Now the emphasis is polarizing and completely loses the original messages of the prior ones. The push is feminine-centric, not an inclusive one. The vacation is no longer about relaxation and escape, it's about her.

After having worked in the liquor industry for the better part of 10 years I can tell you that 90% of an importer's ad dollars are directed toward a female demographic. Vodka sales that used to be the specific domain of men - Hugh Hefner, James Bond, The Rat Pack, Mad Men era drinking lifestyles etc. - was almost entirely replaced by Cosmopolitans by the Sex and the City crowd. Women are the primary consumers in western culture.

 

[Kailex]

After having worked in the liquor industry for the better part of 10 years I can tell you that 90% of an importer's ad dollars are directed toward a female demographic. Vodka sales that used to be the specific domain of men - Hugh Hefner, James Bond, The Rat Pack, Mad Men era drinking lifestyles etc. - was almost entirely replaced by Cosmopolitans by the Sex and the City crowd. Women are the primary consumers in western culture.

As a bartender, I'd groan whenever someone asked for a Cosmopolitan.
Most women didn't even know what was in it, they just knew it was COOL.

It's not only that women are the primary consumers, but they also know that women can get men to buy them drinks.

The advertising companies don't necessarily have to cater to men anymore, they can just aim towards women and go from there.

To be honest, I don't know that as a male, I've ever been influenced by alcohol adverts in order to buy something. I've gone by word of mouth, more times than I could remember rather than the latest commercial.

As you did say, I do remember the very first Corona commercials.
They were brilliant, but they slowly progressed until it wasn't about the beer anymore, but about situations. They no longer evoke the sense of serenity and of nostalgia over that day at the beach when we were nice and relaxed at the beach.



Still, that second commercial Trader posted, the guy should have opened that bottle... pointing it right at her face.

 

[Powerlifter]

Still, that second commercial Trader posted, the guy should have opened that bottle... pointing it right at her face.

I'll drink to that Kailex but I won't be drinking a Corona thats for sure.

Powerlifter

 

[L B]

Drink Heineken. I love their new commercials. Funny and seems to balance both genders very well.

 

[Powerlifter]

There ya go a great tasting beer but haven't seen the commericials yet.

Powerlifter

Drink Heineken. I love their new commercials. Funny and seems to balance both genders very well.

 

[Trader]

Have you seen the 3rd installment of the Corona commercials on TV?

Recall that in one of them, a guy is oogling other girls, and his gf squirts lemon juice right into his eyes as punishment.

This 3rd installment has the same setup, a guy is oogling other girls, and his gf stares him down. The guy then squirts lemon juice right into his own eyes, as sort of a self-punishment . And the girl proudly nods.

This is just lack of self-respect by the guy.

BTW I couldn't find a clip of the latest commercial on the web, but it is currently airing on TV.

 

[Rescue Mission]

cmon guys,

Men are idiots - that is the socially accepted norm.......we just have to accept it and live our lives by this socially accepted norm.

We as men have to be what society expects of us - pvssies who are controlled and outsmarted by women constantly, and we need to make sure to live our lives by women's standards - they own the pvssy, so THEY make the rules!

I mean damn, I get hated on left and right by pvssies such as the guy in that commercial, telling me what is socially right and wrong for me to do sexually in front of a woman (refer to the now infamous jack0ff thread....im sorry, but if a girl rejects kissing me, and then i jack off in front of her and get her all into it, I definitely feel like I outsmarted her and did what I wanted in the situation, while at the same time fvcking typical societal norms in the azz).........FVCK SOCIAL NORMS.......FVCK CORONA COMMERCIALS..........FVCK WOMEN (literally)

 

[ThunderMaverick]

Please don't dump you sh!t into the mature men's forum. Thanks.

 

[Rescue Mission]

Please don't dump you sh!t into the mature men's forum. Thanks.

I made a valid point....what shyt am I dumping? Get off your high horse already, you're nobody special to be telling other men what they can or can't do.

 

[ThunderMaverick]

n/m

 

[Oxide]

What's ironic is how the theme of the Corona commercials have changed up to these ones. If you're familiar with the previous ones, there were no real genders present, no dialog, just a 30 second shot of the bottle on a table in some tropical paradise with only the sounds of surf and some gulls in the background, cue logo and it's done. That was all that was necessary to evoke a feeling of being on vacation and influence a sale. "Hey, remember when we were in Cabo honey? Lets go get a case of Corona."

The ones that came after it had a bit more plot, such as a guy skipping stones in the surf and intentionally tosses his cell phone with abandon. Again, the emotional connection is freeing oneself from daily stress and responsibility. Cue logo, and product association with that feeling is made. "Man, I need to unwind. Hey, remember when we were in Cabo honey? Lets go get a case of Corona."

Now the emphasis is polarizing and completely loses the original messages of the prior ones. The push is feminine-centric, not an inclusive one. The vacation is no longer about relaxation and escape, it's about her.

After having worked in the liquor industry for the better part of 10 years I can tell you that 90% of an importer's ad dollars are directed toward a female demographic. Vodka sales that used to be the specific domain of men - Hugh Hefner, James Bond, The Rat Pack, Mad Men era drinking lifestyles etc. - was almost entirely replaced by Cosmopolitans by the Sex and the City crowd. Women are the primary consumers in western culture.

Yes, but why?! And the answer is men have allowed women to control finances and now it's backfiring.

I am seeing a girl right now from Eastern Europe. She insists on buying drinks and paying for us when we go out. I switch it up and pay and am always impressed when she runs off and grabs us beers. Does an average american girl do that? Well i was out with 5 on tuesday and they were just running around trying to score free drinks off anyone they could.

 

[Rollo Tomassi]

At the gym this morning I saw the latest installment for these ads on one of the TVs. This time, same couple sitting in the chairs, 3 girls in bikinis frolic in the surf on the guy's side of the screen. The guy checks them out, the girls move on, pan back to the couple, guy grabs a lime off his Corona and squirts himself - presumably to save his wife/GF the trouble of having to because he knows he should be punished.

And finally the misandry social convention has come full circle in these commercials - The man becomes an active participant in his own debasement.

 

[Kailex]

At the gym this morning I saw the latest installment for these ads on one of the TVs. This time, same couple sitting in the chairs, 3 girls in bikinis frolic in the surf on the guy's side of the screen. The guy checks them out, the girls move on, pan back to the couple, guy grabs a lime off his Corona and squirts himself - presumably to save his wife/GF the trouble of having to because he knows he should be punished.

And finally the misandry social convention has come full circle in these commercials - The man becomes an active participant in his own debasement.

I don't think I could stomach watching that commercial.

I just felt my breakfast come back up.

 

[taiyuu_otoko]

settle down boys, not ALL beer commercials are bad:

http://www.youtube.com/watch?v=IqC9dS1mGN4&NR=1