LOL yeah, it's that old school PUA mythology based on a hash of pseudo-science, anti-science, eckhart tolle woo woo memes, tony robbins' self help rah rah positivity rallying and a huge dose of wishful thinking.Social proof. Women and getting money are frighteningly similar. If your friend says this new pizza joint down town is the bomb you are more inclined to go for it. If instead your friend says it sucks you will most likely avoid it, even if it did have good pizza.