In a way yes, there's so many shades to the bad boy.The problem is that there's a lot of overlap, and that it's often indecipherable by the parties involved.
Fearlessness is often confused with courage, but fearlessness is a symptom of psychopathy; whereas, courage is the willingness to face danger, to do the right thing("to march into Hell, for a Heavenly cause").
The creep might dream of robbing the bank, but is afraid. (fearful)
The psychopath robs the bank, without fear.(fearless)
The hero confronts the bank robbers, despite the the danger to himself.(courageous)
That's a simplification, but women are attracted to both the psychopath and the hero, and often don't know the difference between courage and fearlessness. The fearful creep is easier to single out.
"Badboy" is an imperfect term, but tends to describe a man who isn't restrained by fear from doing either what he thinks should, or isn't compelled by it to do what society dictates he should. The problem, of course, is that when societal norms are the result of long established traditions, there's usually some sense behind them...which is why so many "badboys" end up in prison or dead.
Some bad boy, despite being poor, would hustle and sell drugs to make ends meet for his struggling family, and yet clever enough to save up, and open a legitimate business.
Plenty of guys I know that's successful now had a checkered past and they're one of the good guys to do business with, always true to their word, they promise something, I can expect it to be done.
When I'm in trouble, they'll be the 1st to lead a helping hand and they will enjoy making fun of how stupid I am.
There's also plenty of guys I know that gives out a Mr. Nice guy vibe and projects it so well to society but when I'm doing business with them, I expect them to be cunning enough to cheat somewhere along the line.
And if I'm in trouble, they will be the 1st to offer excuses.
If its me, I'd take the bad boy businessman over the good boy businessman and make him my buddy.
And finally, the bad boy businessman is exciting and adventurous.
I guess the bad boy all have something in common, fearlessness, courageous, risk taker, etc - qualities which by itself is the very essence of manliness.