I have a different take on all this.
What Gene Simmons is doing is no different than previous celebrities who used arrogance to provoke and exploit media opportunities for publicity and attention. Gore Vidal did the same thing 40 years ago. Mae West did it 80 years ago. So do shock jocks today.
A high quality man doesn't have to say everything that's on his mind. He uses tact, not arrogance. It's a character trait of maturity. The word "assh0le" wouldn't even come up in a conversation about a quality man.
Terry Gross already knew what the deal was by this second interview. You don't think that the real reason to have him on again was for its shock/publicity value? Simmons had refused to grant NPR permission to air his first interview online, Gross went ahead and printed a transcript of it in her book, yet he agrees to another? It was plainly about creating more controversy. This is about creating a scandal of sorts and making publicity. You don't think Simmons knows this walking into the second interview? I see Terry Gross as the one who's pulling the strings here and in charge, not Simmons. He was merely up for the publicity Gross had in mind.
So sure, he's going to play the part. Did you notice how his flirting with her was weak? I mean, what DJ says things that get a woman to view him as being "obnoxious" (not where the woman smiles and laughs and playfully slaps you and calls you obnoxious, but instead really means it) and then tries to hit on her... repeatedly? This is schoolboy behavior. He wasn't really flirting. This was an act.
The guy has no moves anyway. If he did, his act would've been better than that. In real life, last October, on a flight from Los Angeles, he tried to pick up a tall, blond flight attendant. You know how? He passed her a note before takeoff on which he had written: "Would you like to get together???".
She declined. What was he relying on that just being on a plane for a few minutes, her occupied with getting passengers ready for takeoff, and not even speaking to her but just handing her a note, that she was going to agree to meet him afterwards but that he's "Gene Simmons"? Passing a note... Weak. Relying only on his celebrity.
Consider too that the man has a long relationship with Shannon Tweed with whom he lives. Unless their's is an open relationship, then he's being disrespectful to her when he flirts or tries to pick up other women. This is not being a man. Personally, I don't think he was really flirting with Gross, he was doing that as an act for the broadcast. But if you're going to live with a woman, then you committed yourself. You don't spin other plates. You wouldn't want her spinning plates if she's moved in with you either. Wonder why she accepts that behavior from him? Well...
Ever watch his reality show? Shannon goes shopping and spends his money like it's water. She laughs about it. In effect, he's paying her to be with him, as long as she has carte blanche access to his credit cards, she doesn't care what he does. Imagine if he cut her off what would happen? I'm sure there would be a stand off.
If he was really a man he wouldn't take a woman leeching off of him. If he was really the stud he thinks he is, he'd also be with a young hot babe rather than an older one, and she'd be chasing him, rather than him shacking up with an older babe who goes out to spend his money while he can't even pick up a stewardess with all his fame and wealth. Probably takes it and stays with her because he has abandonment issues from his dad leaving when he was young. He admits to being emotionally scarred by his mother's long absences while she was working two jobs to make ends meet. Maybe that's why he seeks the constant reassurance of female attention rather than being fulfilled in his primary relationship. Maybe that's why he acts the way he does?
All he's demonstrating is that when you have lots of fame and tons of money, you can act immaturely putting on lots of bravado - and still not be able to pick up women.
BTW, in the interview, he claims he's bedded 4600 women. But in the same interview, he says that if a woman has even the hint of alcohol on her breath, he's immediately repulsed and throws her out; she never gets near him. So we're to believe that not a single one of these 4600 women, groupies and women that he met while touring, while out at parties, clubs, events, what not, that not a single one of them had a drop of alcohol on her breath? Yeah, right. This is obviously all an act. See through the make-up. This is NOT what masculinity is. Sadly, great male role models continue to not exist nowadays.