*spoilers*
Perhaps I was a bit hasty in mentioning 9-11. It's just that the beginning seemed like a terrorist attack.... and I've been drinking. Wires crossed and that.
Rather, if you look up the viral marketing done with this movie, and piece it all together, it's all so very convoluted. Something about a softdrink company's sister company mining for a non FDA approved ingredient off the shores of NY to use in the other company's drinks, which makes people stronger and more aggressive. Some activist group is out to stop this company (I forget the name, but the softdrink company is called Slusho), and they destroy the mining rig they're using to mine this ingredient, which wakes the monster, who has either been absorbing this "ingredient", or is actually producing the ingredient, whatever. Yadda yadda yadda. It's fvcking ridiculous, and most of it went over my head.
However, I did find one interesting theory on the whole movie: one that paints the main character, Rob, as a total AFC. It goes something like this:
Rob's new job is in Japan, which is home to movies about monsters coming from the sea to destroy cities.
The girl Rob likes just dissed him, because he's a pvssy, and leaves his party with a sort of alpha male.
Rob's drunk, scared and pissed.
Rob snaps under all the stress, and the rest of the movie is a psychotic stroll down LaLa Land, taking place completely in Rob's head, complete with dark subway tunnels (representing a woman's vagina, which is unfamiliar to Rob), a monster destroying his life (the job in Japan), smaller monsters who spread disease through bites (representing a fear of STD's maybe, or maybe their bite represents intercourse), little flashbacks to happier memories, and poor Captain Save-a-hoe himself, Rob, going above and beyond to rescue his one-itis, and be the hero.
Yeah, I need to lay off the vodka for a minute.