How come Abercrombie & Fitch has become synomous with the popular prick or pretty boy in highscool?
First off A&F says thier clothing is directed towards college students 18--22. Highscool students are the majority that wears it. Which means in my opinion that Abercrombie has become an aspirational brand. By that I mean , people wear it because that is the image they want to be , slim , athletic gorgeous and 18-22 years of age.
Now how come the "popular" crowd is usually wearing A&F along with other trendy brands?
EXCLUSIVITY!!!
Abercrombies clothes are not meant to fit everyone. I mean that literally , they do not sell XL. I fit a small everywhere but a medium at Abercrombie. They only hire hot people , they were SUED because of this. They are considered expensive for their type of clothing , but people still eat it up. I'm not criticizing , because I wear AnF , I just realize the marketing genius they have used to get highscool kids spending all their money!
First off A&F says thier clothing is directed towards college students 18--22. Highscool students are the majority that wears it. Which means in my opinion that Abercrombie has become an aspirational brand. By that I mean , people wear it because that is the image they want to be , slim , athletic gorgeous and 18-22 years of age.
Now how come the "popular" crowd is usually wearing A&F along with other trendy brands?
EXCLUSIVITY!!!
Abercrombies clothes are not meant to fit everyone. I mean that literally , they do not sell XL. I fit a small everywhere but a medium at Abercrombie. They only hire hot people , they were SUED because of this. They are considered expensive for their type of clothing , but people still eat it up. I'm not criticizing , because I wear AnF , I just realize the marketing genius they have used to get highscool kids spending all their money!