Problem is I suspect a lot of men don;t help themselves. women can use makeup and generally are happier to spend time taking loads of selfies, finding best angles etc, where I suspect a lot of men just put up half arsed pics that don;t show them in the best lights.
When I first joined tinder I put up any old photos I had and the results were terrible. I've since taken better photos and as cringey as it is, a topless one too (I've been lifting weights for 20 years, I don;t use roids, but lean (abs clearly visible and muscular as far as nattys go). No bio, just put age 41, 6"2, athletic and the difference has been phenomenal. Maybe viewed as a humble/not so humble brag, but just confirmation that photos make a massive difference to your success - probably doesn;t come as a surprise to many on here.