The problem is there are so many social media apps now. Forget the main ones like Facebook, Twitter, Snapchat, or Instagram for a second. There are literally tons of apps that offer a community based approach around topic(s). For example, a meditation app that has groups on it that help others relate on issues like PTSD, GAD (general anxiety disorder), depression, etc.
Now here's where it gets really interesting when six degrees of separation become two....
You join a group chat with an alias name on the app, yet after a while, you get to know some of the regular chatters alias. From there, you can ask for friend request to social chatting apps like WhatsApp, Kik, etc. where you can share more personal information, pictures taken from a cell, videos, memes, etc.. Before you know it, you have an iFriend or e-orbiter as someone pointed out in another thread.
So if attention is male currency, you can see how much of a lure it is if their boyfriend or husband is too busy with work, school, networking events to give a g/f or spouse attention she craves.
Regardless of who develops the e-relationship first, there are a lot of lonely people out there. Forums are nice and all and I like the brotherhood we have here with the DJ forum, yet you can you see how personal access becomes extraordinarily personal when we're all literally chained to our smartphones and notifications that ping us as soon as soon one responds back in a social media app? I check SoSuave once or twice a day through a desktop browser, not an app.
We're literally strengthening bonds within our brains when we get that dopamine and endorphin neurotransmitter within our brain each time we get a ping from someone we value and respect. Conversely, if it's someone you don't like, like a plate you dropped, that can adversely cause anxiety/frustration.