I'm not sure why the argument is always over Looks v.s. Personality/Game, and which is better. Guys for the life of me, they are BOTH important. As I've said before, you want to be about at least a 6 out of 10 in Looks, Personality/Game and Finances, once you are at least a 6 or 7, you are what's known as "attractive".
From there, you guys go out and continually meet A LOT of women and allow the numbers game to work. You approach 20 chicks, get 12 numbers, of those 12 numbers 6 convert to actual dates, and of those 6 dates you get 2 that convert to solid fvcks. Of those 2 solid fvcks, 1 of them might be a potential "relationship".
That's it guys, that's the entire game in a nutshell. You manufacture your "product" by becoming the solid 6 at least, then you "market" your product through continually approaching/meeting new women in the field.