There's a difference between this thing and the red light district in amsterdam.
In red light discrict you are buying sex and therefore women there sell their bodies and show it while this "dating agency" is about dating where something else than body should matter, one thing is to objectivy what you are renting for few minutes while an other is to objectify someone with who you are suppose to be in a relationship.
For all I care they can do whatever they want, Im not gonna hate or shame as long as both parties are consenting adults.
Simply as a man I can say that this is an other double standard.