Never trust what women say... only what they do. 40% the sh!t that comes out of a chicks mouth is virtue signaling, 40% is attention seeking, 15% is confirming her place in whatever social circle she happens to be in (I'm one of you!), 5% is the truth.
Anything I put out on social media has a specific purpose. It will be in response to something I do not agree with I really do not care what anyone thinks of my opinion, but if someone posts something I don't agree with I will share my counter opinion, or I'll be at an event that for some reason I support... for example, if I'm at a fund raiser for a cause I support, I'll post some pictures and promote the organization. Other posts will be looking for recommendations for things I need. Very few posts I have will there be photos of me... No selfies at all, it's mostly about experiences. Most men are like this.
Women.... Jesus, half the stuff they post are selfies of themselves "Look how much fun I'm having!", one of my favorites are picture of themselves with BF, Hubby, Partner "Look at my great guy!" when I know for a fact she's been cheating on him. Most of what I see for women is self promotion in some shape or fashion.