Very honest. This is the truth. Physical attractiveness is the single most important trait both men and women look to. The more attractive a women, the more attractive you have to be to attract her.
It is possible for a man to land a hottie if he does not look the part, but he better have other things going for him (status, resources) to off set this, but he better show up his best. If you are short, you better be in great shape and be awesome in the sack.
But even how good you are in bed is a fuction of how physically attractive you are. There have been a NUMBER of studies that point to the fact that a women will orgasim more and with more intensity when she is with a man she finds physically attractive, regardless of technique.
Now even if you are a good looking guy if you fail to show up and act like a man, you will lose a woman's interest. You might get her into bed, but you won't keep her. A moderately decent looking guy (who is doing thebest he can with what the genetic wheel of fortune dealt) who acts like a man, can land a beauty, but it takes more work and his ability to abandon his ego, display male strength characteristics, and be patient.