Advice from the old lady:
Value is subjective. Read that again.
People who are sought after socially have an ability to read others and ascertain what the other person values. Different people value different things; have different belief systems. Socially adroit people pick up on the individual they are interacting with and calibrate appropriately. That is a valuable social skill. It renders one relatable to another person. It is not morphing into someone you are not, but rather it is a nuanced way of relating to another person while highlighting different aspects of oneself according to the other person’s value system and also within appropriate context.
It is an extremely advantageous soft skill and it has a way of opening others and building comfort and rapport between two people.