When you get down to it, people who are deemed as "white" just lack pigments and are actually at a disadvantage, they can't stand being exposed to the sun for long periods of time, more prone to cancer etc.
As for the whitening lotion, many ladies in SEA uses it, it doesn't mean they want to be "white", just fairer then their rivals.
And as for you
@EyeBRollin, there's no nefarious plot of white supremacy in those lotions, it's been used in some form or another in Asia long before Asians knew that white man ever existed, women just want to be fairer even when they are already fair.