Mr Cowboy guy your argument does not make sense. You are not a woman, you can't climb in to the body of a woman and know what it is like to be one, the only way you will ever understand is by having a sex change.
The thing that you and some other guys who seem to have a problem of women going for good looks, you are arguing a biological factor for men and social arguement for women (David D'Angelio is also guilty of doing this).
The biological factor for men is that youth and beauty is important for men as this indicates fertility. Therefore the beautiful woman can produce children with good genes.
The social factor is that attitude and confidence is important for women. But attitude and confidence does not necessary mean that the man has good genetic genes to produce healthy children, or good finacial resources to support the children.
Therefore a woman has to compromise between either choosing either a guy who has good resources (e.g lots of money) to help raise her offspring or a handsome guy who can provide good healthy genes, which increases the childrens chances of being immune to parasites.
Most handsome men are often not rich
Many ugly guys are rich, prehaps this big handicap motivates them to be financially successful.
If a woman can find a handsome, rich man, she is laughing. But in real life it is not always that easy. So a woman will often play a ruthless game, the ugly rich (or guy who meets a financial requirements) is the guy she will choose to marry and raise her offspring, but behind his back she will try and get pregnant by the best looking guy she can find (often the unreliable sort after sexy stud). One in ten children are not the children of the fathers they believe they are, and it is believed to be as high as one in five. Ever noticed that when you see a stunning model with an ugly guy, she usually looks miserable and it is not exactly can't keep my hands off him (but then again many guys are immune to reading body language). Ever noticed that when a beautiful woman and ugly guy get together, the children often inherit mum's stunning good looks.
Also if a good looking woman is to have children, there is a high chance that she could have one girl. Seeing that society judges women harshly on their looks, mother has to ensure that her daughter inherits good looks so that her daughter can do well in life (find a rich husband, or be attractive enough in order to attract a man with good genes to produce healthy offspring), therefore she risks a lot buy getting pregnant by an ugly guy.
If you don't like or believe what I am saying, just look how particular women are about their baby's looks when it comes to ordering eggs over the internet.
This is the ideal of what I have described. This doesn't mean that ugly guys or average looking guys will never be loved.
My conclusion is that looks are equally important for men and women, but women often are forced to drop their standards to find a man who is the most suitable for finacially supporting their lifestyle, which often may not be the most handsome guy.
