I used to work on a fragrance counter over the xmas holidays from uni..and yes, I am a bloke but it sure was a good way to meet women.
Basically fragrance is split into three categories
Fresh
Woody
Spicy
Therefore, your best either using a fragrance for the occasion or mood i.e. something light (Fresh/woody) during the day i.e. Hugo by Hugo Boss, Issey Miyake, Contradiction, Tommy but something heavier for the evening i.e Farenheit, Joop, Jean Paul Gaultier.
Many women do like men to have a "signature" smell, so that when they smell this particualr fragrance it brings back memories (I suppose like a NLP anchoring kind of way). Therefore, it bests for something more unique which can be hard.
The girls seem to particularly like in my experience
Green jeans-very fresh and light
Blue Jeans (somewhat heavier) -both Versace and both cheap-
L'eau D' Issey by Issey Miyake(frs, slightly heavier then Green Jeans)
Jean Pual Gaultier (heavy, spicy)
Boss by Hugo Boss ( Good general cologne- fresh and woody)
P.s. do not forget to put a small bit of fragrance on your stomach...for the ladies to enjoy later!