Yo Karma,
Here's some things I think you should consider in your "WAR TO RECLAIM OUR GOOD NAME CAMPAIGN":
1.IF you can't use a woman's last name, try to come up with some OTHER kind of search criteria that guys could use to check up on a girl he's about to date. I would THINK that first and last names would be USUABLE since SOME of this info is readlily leagally available off the internet. Maybe you could post their home city, email addresses, and some of the places these chicks like to frequent.
2. You could do short weekly podcasts with a telephone or video roundtable of your favorite likeminded cohorts. You could pick an issue for the day/week and give different viewpoints on it. But OF COURSE, all from the MAN'S perspective---but NOT bashing to women.
3. You could market it by llnking it to the top male sites on the internet, not so much the OTHER seduction sites because they'll be JEALOUS and try to compete with you. I'm talking places like sports websites, and SOME male internet magazine websites. You KNOW the drill, soldier...
4. In order to NOT make it a woman-bashing site, you could consider CONFINING the man's rants about females to a specific format. Treat it like a REVERSE beauty contest. The guys could RANK the woman on a 5-Star point system. The categories could be Age, Weight, Physical Attractiveness, Attitude, Compatability, and HER HIDDEN AGENDA.
I'm thinking THIS type of SPECIFIED info would be VERY helpful to guys. Especially to guys who do A LOT of Internet Dating. Because there are SO many ways for women to hide things and lie about themselves online.
5. Heck, you could even offer the women themselves a chance to send in a rebuttal email, then the guy and the girl could have an E-debate, and YOU could be the moderator. Then after it's over, you could point out the mistakes the guys made and the "womaneeese" that the women were using---it could all be a TEACHING tool.
6. You could post a herreal411.com success story of guys who have BENEFITED by using the website. They could send in emails about how they dodge a bullet by avoiding a certain chick.
7. Uhhhh....I'm out of ideas. If I can get some more ammo and reload, I might be back. lol
March on.