Based on what these women are saying, looks don't factor much, and values like kindness, gentleness, and having some money (and in some cases not), factor into it. What this is saying is you should be yourself, have a decent job, and be loving to your wife and you'll beat Chad anyday with these women. Afterall, they are saying the chads are self-absorbed and they wouldn't want them anyway. They are actually rejecting chads for uglier men. (ie the last woman said she married an ugly man).
Disclaimer: Survey taken in 1967