From the 1950s until the 1980s, daytime TV was the domain of middle class and higher women (mainly white) who were stay at home moms. Starting in the 1980s, with the explosion of cable TV channels, a full generation of women in the workplace, the OJ Simpson trial, and the rise of the internet, the nature of daytime TV changed. The daytime TV audience is fewer housewives and more college students, non-traditional workers, the unemployed, and now the fast growing retiree population due to the aging Boomer population. Due to the explosion of TV channels and the internet, the soap opera died off by the 2010s.
One of the greatest challenges now for most TV networks and their corporate holding entities is the aging of the TV audience, especially the live TV audience. Internet content and video subscription services are getting greater attention among those 18-39.
Since the 1990s, a lot of advertisers (both the brand and their ad agency partners) have taken the approach of portraying men as duds, especially white men. It's terrible. It's also difficult to boycott all the brands that do distinct anti-male advertising.
Any man should be refusing to buy Gillette after that toxic masculinity commercial.