I think he makes good points, but I think people make too big a deal out of this. I send my parents cards on mother and father's day. Sometimes send my mom flowers on mother's day. That's a made up holiday too, but they like it so I do it. Halloween is made up. It's a night to go out and party basically. Can't you party any night? Or did the costume industry make it up just so everyone goes out and buys a costume? If you aren't Irish, why celebrate St. Patrick's day, can't you just go out and get drunk any other night? People who aren't Mexican go out and celebrate Cinco de Mayo. See what I mean? I just don't see the big deal in isolating out Valentine's day only. People are too uptight over this.