I dunno about any of that psychobabble hogwash but obviously when you rotate your frags you're making a different impression, so long as the rest of your looks and behaviour match that impression.
So let's say you usually meet a regular plate for outdoor activities before having sex, and usually wear outdoorsy frags, woody scents & the like. One day you skip the activities and invite her straight round yours, and you wear something different to set the different mood, like something fruity or fun.
And when you wanna rekindle her nostalgia for you and her, then you wear what's familiar to her. Spray that shît on your shirt and "accidentally" leave it round her place.