Though I agree with the fundamental philosophy, understand that the British media is highly feminised. Mainstream newspapers literally represent everything in black and white; i.e. "This written here is hard and fast truth, 100 percent of the time, for 101 percent of people."
The report and the supporting 'science' is almost completely void of objectivity. Phrases like 'responsive', 'friendly', 'attentive', 'agreeable' are far too vague to be called scientific and can be interpreted any which way, by anyone. A man can be all of these things, while maintaining confident c&f attitude and still get laid every day of the week.
I imagine that this is the kind of pseudoscience nonsense that happens in Gender Studies class; and as the 'research' cited was conducted at universities, on undergrads, I imagine that's exactly where it did happen.