In Japan there has been a rapid rise in non-materialistic, asexual males known as herbivores.
they represent 60% of the male population age 20-40
staggering!
from Slate magazine
Herbivores represent an unspoken rebellion against many of the masculine, materialist values associated with Japan's 1980s bubble economy. Media Shakers, a consulting company that is a subsidiary of Dentsu, the country's largest advertising agency, estimates that 60 percent of men in their early 20s and at least 42 percent of men aged 23 to 34 consider themselves grass-eating men.
Japanese companies are worried that herbivorous boys aren't the status-conscious consumers their parents once were. They love to putter around the house. According to Media Shakers' research, they are more likely to want to spend time by themselves or with close friends, more likely to shop for things to decorate their homes, and more likely to buy little luxuries than big-ticket items. They prefer vacationing in Japan to venturing abroad.
Grass-eating boys' commitment phobia is not the only thing that's worrying Japanese women. Unlike earlier generations of Japanese men, they prefer not to make the first move, they like to split the bill, and they're not particularly motivated by sex. "I spent the night at one guy's house, and nothing happened—we just went to sleep!" moaned one incredulous woman on a TV program devoted to herbivores. "It's like something's missing with them," said Yoko Yatsu, a 34-year-old housewife, in an interview. "If they were more normal, they'd be more interested in women. They'd at least want to talk to women."
they represent 60% of the male population age 20-40
staggering!
from Slate magazine
Herbivores represent an unspoken rebellion against many of the masculine, materialist values associated with Japan's 1980s bubble economy. Media Shakers, a consulting company that is a subsidiary of Dentsu, the country's largest advertising agency, estimates that 60 percent of men in their early 20s and at least 42 percent of men aged 23 to 34 consider themselves grass-eating men.
Japanese companies are worried that herbivorous boys aren't the status-conscious consumers their parents once were. They love to putter around the house. According to Media Shakers' research, they are more likely to want to spend time by themselves or with close friends, more likely to shop for things to decorate their homes, and more likely to buy little luxuries than big-ticket items. They prefer vacationing in Japan to venturing abroad.
Grass-eating boys' commitment phobia is not the only thing that's worrying Japanese women. Unlike earlier generations of Japanese men, they prefer not to make the first move, they like to split the bill, and they're not particularly motivated by sex. "I spent the night at one guy's house, and nothing happened—we just went to sleep!" moaned one incredulous woman on a TV program devoted to herbivores. "It's like something's missing with them," said Yoko Yatsu, a 34-year-old housewife, in an interview. "If they were more normal, they'd be more interested in women. They'd at least want to talk to women."
....why do we crave approval from loathsome so called friends..why are we addicted to facebook......why are we so afraid to live unique lives based on our own needs and wants....do we even have needs or wants that are not supplied to us by the media.
