Race in advertising ?

[Rubirosa]

It's already been dicussed on here that TV advertising mostly caters to women and this catering results in the portrayal of males in TV commercials(usually White-because they're a safe target) as being inept clowns who need a female to rescue them from their stupidity.
In regards to race however, a very recent trend I have noticed is the heavy use of Black actors in commercials which portray the traditional family unit ( I don't really like the term African American because some dude might actually be from Jamaica or Canada ). Now I'm not protesting the use of these actors in these commercials. I'm simply confused: Advertising is all about money; Commercials always aim at the demographic they are trying to target. While I'm not trying to insult anyone, I think it's pretty common knowledge that at least 70 % of Black children born in this country (U.S.) are born to single mothers. Now with this statistic, it's a safe guess that's there's not going to be a lot of Black kids being raised in a traditional nucleor family.
So why are there so many commercials aiming at a demographic that is not high in numbers ? Are advertisers simply trying to be "good guys" and give a pleasant image to a group of people whom they feel have not had enough representaion in mainstream media ? Is there an advertising conspiracy to break down the traditional family unit for Whites ? Why are there not a lot of Asians or Hispanics being depicted since their numbers are much higher than Blacks in most parts of the US ?
Again, I'm not hating on anyone. I'm questioning the thinking for this casting since advertisng is based on getting money from your target demographic ( and for what it's worth, until divorce laws change, I don't think ANY young man should get married and have children in this country).
Now I'm not making a statement relating to everyday events. Only advertising. I haven't actually counted, but I would guess that at least 60 % of the commercials saw yesterday had this racial portrayal. I would like to point out that we don't really have a huge Black population in the U.S., but we do have a man who is half Black as our President.

 

[Jaylan]

Im thinking that your own personal bias allows you to zero in on certain commercials and miss others. I see white guys shown positively in numerous commercials, as well as being shown poorly. Same goes for black dudes.

Open you eyes a bit. For example...commercials with a suave sexy guy, almost always use a white guy. The smooth black Old Spice guy from a year or two ago was the first time I saw a black dude regularly used in a commercial campaign as the hot guy. Other than that, the guy whos getting sexual interest in Axe commercials, shaving commercials, or alcohol commercials in usually white. Same goes for the sexy ladies in commercials.

Sometimes its hard for people to step back and truly see whats out there. For the most part I see commercials being more diverse in character and not type casting people based on race...however most actors still tend to be white usually.

 

[cervantesscthree]

I'm black and the same occurs here in the UK, motherfvckers round here try to avoid being racist in adverts as much as possible for obvious reasons, the backlash is rather avoided so portraying the minority in a negative light (even if it's factual) is a no no.

So making black folk appear to be living the expected traditional nuclear family (when most of them obviously aren't over there in America) is just a careful move to avoid reputational damage and loss of customers.

Common sense.

Again, adverts make people want to see a life they want to live, and when humour is involved, well it's just harmless humour. Makes the corporation look friendly. And also most humour driven adverts don't represent truth, showing a single black mum would be the truth to a 70%or whatever extent, and the truth hurts, and what hurts gets people angry. So keep it both parents in a fancy house, everyone knows that's not the case anyway, but yr digging yr own grave if you broadcast it on television . . . Get me?

 

[Rubirosa]

Im thinking that your own personal bias allows you to zero in on certain commercials and miss others. I see white guys shown positively in numerous commercials, as well as being shown poorly. Same goes for black dudes.

Open you eyes a bit. For example...commercials with a suave sexy guy, almost always use a white guy. The smooth black Old Spice guy from a year or two ago was the first time I saw a black dude regularly used in a commercial campaign as the hot guy. Other than that, the guy whos getting sexual interest in Axe commercials, shaving commercials, or alcohol commercials in usually white. Same goes for the sexy ladies in commercials.

Sometimes its hard for people to step back and truly see whats out there. For the most part I see commercials being more diverse in character and not type casting people based on race...however most actors still tend to be white usually.

You're missing my point. I'm not saying that Blacks have a monopoly on positive roles in advertising at the expense of Whites or other races. My post deals with advertising targeting demographics. I was solicitating opinions on why there is such an abundance of Black nuclear families in advertising when there is not such an abundance in real life (going by statistics on births).To me, there is only one color in advertising=Green, not Black or White. So I was simply wondering why advertisers would "overrepresent" such a visual model ? I think that Cervantesscthree's answer in this thread was extremly insightful and well put...In fact, I'm going to rep him for it !
If "bias" means ignorance, then I take offense to that term.

This is a site for guys. Some while back, there were discussions on how males were portrayed as fools in TV advertising. I started to take notice (remember, our brains are practically on autopilot when we watch TV.....That's why so many people do it....because it's so relaxing....so we might gloss over details in commercials).

Then the discussions pointed out that it was usually a White guy who played the fool in these commercials> Again, I started to take notice of this detail. So it's not bias as much as my personal observations......

 

[( . )( . )]

It's already been dicussed on here that TV advertising mostly caters to women and this catering results in the portrayal of males in TV commercials(usually White-because they're a safe target) as being inept clowns who need a female to rescue them from their stupidity.

http://heartiste.wordpress.com/2010/12/06/iron-rule-in-tv-commercials/

In a nutshell.

Roy Rhinestone
The biggest threat to the transnational elite/globalists is the white working and middle classes across America and Europe. In this block you have a well armed, well educated, and fairly wealthy group of people. Most important they have the potential to unite under a loose concept of Western-Christendom. It is this group that the transnational elite see as their main threat to global government.

The basic strategy to neutralize this threat is to push unlimited immigration into these spaces and use forced assimilation to integrate these immigrants into white communities. Media is then used to “celebrate diversity” and any opposition from whites to this genocide by assimilation will bring with it accusations of “RACISM.” Nothing is worse then being called a “racist” in the West today.

Another major tactic is to separate white women and white men with feminism and interracial memes. The idea is to set up a coalition of non-whites and women against white men(to isolate the biggest threat within the biggest threat: white men). One major meme being spread is the image of white women and non-white men. These images don’t have to be openly sexual, they just have to program the mind to normalize the idea of white women and non-white men. White male sexuality is also brought into question (and presented as weak) while non-white sexuality is presented as powerful. The idea is to encourage interracial mixing for the purpose of neutralizing the white working and middle class block. White men are then presented as backward, “racist,” unhip, stupid, and unable to please women sexually.

People initially react to this by pointing out that the transnational elite is mainly white men, and this is undoubtedly true. The transnational elite is mostly populated by Anglo and Jewish men from the US, Britain, Israel, and other mostly Western European countries. But one shouldn’t misunderstand the globalists as racialists in which they have any solidarity with other whites. On the contrary, they see the middle/working class whites of their respective countries as being their biggest threat. So to break up this threat they push open borders and forced assimilation. The white working and middle class then mistakenly blame blacks, Hispanics, Muslims, etc for disrupting their communities instead of looking towards the source (transnational elite).

Non-white people are tools for the globalists to defeat whites in the West (forced assimilation). While whites are tools for the globalists to defeat non-whites in the 3rd world (using force). The ultimate goal is global government. No-one wants their communities destroyed, whether it be from bombs or force assimilation. The white working/middle classes need to come together with the non-white 3rd world to defeat the globalist threat while respecting each other’s communities and cultures.

Anti-racism is a code for anti-white.

 

[backseatjuan]

Basically there is a trend by illuminaty to interbreed white and black race until there is no more whites left.

They are making interracial families desirable.

It is highly common now for white girls want to f'ck a black dude, and for a black dude want to f'ck a white girl.

 

[( . )( . )]

It is highly common now for white girls want to f'ck a black dude, and for a black dude want to f'ck a white girl.

Despite the massive push and glorification from the cathedral that's not why whitey is on the fast track to extinction. If the census statistics are anything to go by.

What is working however is the promotion of "career", abortion and shelving of children to 1 or maybe 2 until later in life. White women(particularly SWPL's) have taken to it like a duck to water.

 

[LiveFreeX]

I think some racial mixing is a result of feminism, yep. There is certainly truth in this article but I think the assault on the middle class is much greater than the one presented here. Pushing feminism and the gay agenda destroys the desirability of the family unit completely and with it the economy. The glorification of hip hop culture is part of that. Very rarely do you have respectable guys in suits rapping or singing, instead you have some back alley gangster wannabe, with his pants down around his ankles, making gang signs, flaunting a weapon, fast expensive car, useless jewelery or alcohol and a ho. If you look at videos on TV of breakdance, you'll usually find Thugged out wannabes showing off a few windmills but if you were to go to a Locking and Popping competition, you'd find clean cut gentleman wearing suits and dress shirts. Of course the more aggressive styles are always the ones glorified on MTV and in rap videos. Both my wife and I promote breakdance to young men and women. I always make sure to put on a suit and tie, while my wife gets dolled up a nice dress, short combo, sneakers and a conservative top or t-shirt. People are usually surprised when we take to the floor because the media correlates street dance to gangsters and slutty hoes. It is with great pleasure to destroy North American stereotypes and schema on the international level.

Women watch these stupid videos on TV and go after the sh1ttiest quality men while out right rejecting the decent ones. Thus the decent ones are forced to either 'GTOW' or leave the country in search of normal women seeking engineers and successful men. A lot of people complain about golddiggers and women only wanting successful, wealthy men or searching guys out for looks and education but its much better to have that then a woman in search of a gangster or 'bad boy' who will beat the sh1t out of her and get her hooked on abuse. Why? Because then she won't expect it from every man and accuse every man of being a dawg. If you are already a criminal then the lockup is no big deal but if you are just out trying to score some pvssy then being the 'jerk' women expect could earn you a one way trip to the big house courtesy of that ho you were 'gaming'.


Seeking a good provider is a natural state for women. Seeking out an a$$hole thug is part of the social deconstruction of the North American middle class. Sosuave and other pickup sites might advocate being a jerk but really its not healthy for the future of the country or the economy. Instead people should be looking to wife up quality women who are still abiding by the natural code of life and not subscribing to hedonism and narcissism. Think of how well behaved our society could be if men actually held women accountable for their actions.

The criminal glorification of men has already happened in Kitchener, Ontario. If a black guy with some tattoos and a doo rag walked into a nightclub, he immediately had social value despite sh1tty dance/pick up skills. If a scrawny clean cut black guy walks into a club wearing a nice shirt and jeans he is largely ignored. My friends Dwight, Matthew and Roger are evidence of this. White women are not programmed to go after black men, they are programmed to seek out THUGS. My three friends are electronic engineers from Aruba, successful guys that play a lot of D&D and Magic Cards... their race doesn't confer status. Its the way the portray themselves that does not attract white women. They wear business suits and ties and look like normal decent guys. North American white women and pretty much any woman who seeks out Hollywood style thug/criminals are nothing but pleasure seeking narcissists and the lowest quality women in the world.

Young/Single men, do yourselves a favor and switch countries when seeking out mates. North America has an agenda to wipe you out, put you in jail or see you single forever. Criminals don't rebel. Gays don't challenge the government and North American women don't want YOUR children. Do yourself a favor and pick a woman worthy of your success. I advocate racial mixing but only with the 3rd world. I'm also in favor of returning to the homeland and circumventing the West's deconstruction of the middle class. If you already have a fully functional, quality, wife, who is aware of the situation and evils of the West, its fairly difficult for them to sink their claws into you. They control us by limiting our access to women willing to bare children, take that away from them and they have nothing.

 

[Jaylan]

^I dunno where you hang out, but I rarely if ever see a single decent female chasing thuggy dudes. I see clean cut brothers do way better with women of all races. Ive been able to date women of differing races because I dont fall into any idiotic stereotypes myself.

PS - Not surprised that yet another thread on this forum is talking about the "woah is me" white folks and acting as if non-whites (especially blacks) have it so good. lolz indeed.

 

[Warrior74]

.....

 

[Warrior74]

:rock: