To understand Frame control, we must understand the basis of understanding the meaning of any intereraction. It is as David Deangelo likes to say your reality. In an interaction between two people, whoever has the stronger frame/reality wins. The weaker frame/reality is absorbed into the larger overall meaning set in the more powerful frame.
It is extremely important to set the frame in the interaction. During some sarges your frame will be pulled at from all angles. The target, her friends and AMOGs can all attempt to put you into their frames.
You can reverse the rule of matching and leading when your frame or reality is stronger than the other person. Instead of matching another person before leading, you can stay strong and lead while causing the person to match you instead. Having a strong reality aligns the other person’s perception of reality with yours and your reality becomes his/hers.