squirrels
Master Don Juan
- Joined
- Apr 15, 2003
- Messages
- 6,627
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- Age
- 45
Rollo nails it yet again.Rollo Tomassi said:In fact I'm kind of surprised it's taken marketers this long to at least overtly acknowledge that the majority of male-specific products are purchased by women for men. They've known this for decades now, but only recently has it been acceptable to press it as a marketing tool. Now that the social veneer is off, advertisers are comfortable in overtly ridiculing men, safe in the knowledge that it's women who are the primary consumers even of men's products. So long as the message panders to the sense of female superiority, who cares what men think?
When was the last time that you, as a man, went out and bought a particular brand of beer or cereal or underarm deodorant because you saw some clever advertising campaign?
Who buys all the groceries in the typical American family? Who buys the clothes? Most guys I know who are in "serious relationships" just go out and work and come home and "magically" the fridge and the dresser-drawer are stocked.
Advertising is for women.