Hear a little snip from Alan which I think sums up modeone pretty well.
Mode One is not really about "changing" who you are in order to attract women. If anything, it's just the opposite. It's about STOP trying to change who you naturally are in order to attract women. In other words, being Mode One is about (Now this would be sexybeasts best bit of advice) eliminating all of your ineffective and/or invalid beliefs, habits, and attitudes related to dating that to this point, have held you back from being your REAL SELF with women.
When you're truly Mode One, you don't have to "try to be" ****y. You will naturally be perceived as "****y" by many women because you truly don't give a **** what their opinions are of your behavior. You don't have to "try to be funny," because you will naturally become more 'witty' with women as a result of being calm, cool, and relaxed around women.
The #1 problem that prevents most men from truly being themselves on a consistent basis with women is putting too much emphasis on how a woman you're attracted to is going to respond to you, and how she's going to react to you “being your natural self”.