Of course looks matter, anyone who says otherwise is lying to himself to feel good and to get a few rep points in the forum.
Pandora said:
This got me thinking. As much as we men want to believe that looks doesn't matter we can not hide from the fact that it does for many many many women. I will even go as far as to say it is the deciding factor in many cases. We are talking about the most superficial creatures in the world here. They like diamonds becuz they are shiny. They pick cars based on color of the exterior and how cute it is. They like kittens becuz they look cute.
Don't men like kittens because they are cute? Cuteness signals child-like traits, and we have an instinct that makes us like seeing such traits so that we will protect children. It is carried over to cats for many reasons, for example that they have big eyes in proportion to their heads and that the eyes are far down in the face, just like the eyes are placed in babies. The movement pattern of kittens also reminds us of babies, the softness reminds us of babies, and their way of thinking small things are very important reminds us of babies. Women have this instinct more than men, but men have it too, and it is not superficial.
They like diamonds because they are shiny - so do men. Men have also loved gold in all times. Otherwise it would not have been a worldwide commodity. Think of how people lived in the past, just wood and rock and dirt around them. Of course they were fascinated by precious metals, which broke the pattern and seemed as if full of energy because of their shiny nature. Once again it has to do with instinct, though a slightly more complicated one.
They pick cars based on the color and how cute it is - doubtful. I have never met a woman, or a man, who will buy a car based on that fact. Serious money is involved and you have to think of what you need. Maybe you have just met some low-IQ people.
And would it be superficial to care about looks? That is
completely wrong. Good looks signal youth and health and good genes. They signal that a partner will be good for having offspring with, and will be able to survive and provide for that offspring.
A certain proportion between the chest and the hips in men signals strength, as do broad chests, well-developed muscles, etc. A certain hip-to-waist ratio in women signals good child-bearing capability. This has been shown in many studies where people look at photographs and pick the body shapes they consider most attractive. It has been shown even when they simply get to pick shapes that resemble the human body.
Firm breasts and buttocks in women signal youth, as do teeth that are clean, a straight back, a youthful voice, smooth skin, and long, full hair. Hair becomes brittle with old age and disease.
A small nose, small ears and a small chin are also attractive in a woman, as these never stop growing with age, so if they are small it signals youth. Wide cheekbones in proportion to the width of the chin also signals youth, as the face becomes more elongated with age. Big eyes also signal youth as the eyes become smaller in proportion to the face with age. Eyes set low in the face also signals youth, as mentioned above. Think of how people will bend down their heads slightly when they want to look cute, because then the eyes appear set lower - by contrast they will hold up their chins when they want to look superior, because then the eyes appear to be set higher.
In men it is not only paedomorphic, youthful, looks that women desire, but also traits that show that a man is strong, that he can fight and hunt, defend and provide for his offspring. That is why a scar (and the whole "bad boy" style) can be attractive, it shows that he has survived a fight. It battles with the instinct to look for smooth, healthy skin though. A certain hawk-like quality to the face also shows that he is aggressive and can fight.
There are also certain proportion we look for in a face that signal that the person is composed in a way close to the ideal proportions we think of for a human face. These proportions, interestingly, appear in faces of men and women of all races, even when they look very different from each other. For example, that the corners of the mouth start right below the middle of the eyes. Anything wider or smaller than that we consider unattractive.
But note: looks matter much more for men than for women. Men are quicker attracted by what they can see, because those men would have more sex and more offspring way, way back. Therefore they passed on their genes more. (That is why men are more aroused by pornography than women are.) Women had to choose more carefully since they could only have a few children, and so while looks matter to them, it is less important than it is for men; women will have to consider personality, status and career in combination with looks.