Looks do matter, but you also need game. A nice guy will turn off a woman even if she found him sexually attractive before they spoke to each other. His 'nice guy' attitude will turn her off and he will become less attractive in her eyes because he is a chump, which turns off a woman.
An average guy with game will turn on a woman and become more attractive in her eyes. Why? Because confidence turns women on. And if a woman found a guy sexually attractive before they spoke to each other (first time looking at each other) and the guy had game too, that would increase it even more and she would probably kill herself for him.
Having game applies to men about women too. I have seen normal looking girls (about 7/10) or something like that, at least they were nothing special, but when I got to know them it was just their personalities that made them suddenly more attractive in my eyes. Especially nice girls who are fun to talk with, and not shy. Honestly, do you guys care only about looks in a girl? Maybe for a one night stand, but I would never be in a LTR with a total ***** no matter how hot she was. The same goes for women, they would **** a good looking nice guy for a one night stand at some party, but wouldn't keep him for a LTR.
Another thing about looks and game, beauty is in the eye of the beholder. A girl that I might find hot someone else might not, same goes for women about men.
I've also noticed some girls are intimidated by me (they become shy around me, but are usually the loud mouth around their friends) I'm 1.90m (6'3) and athletic. Maybe it has something to do with my height.
A friend of mine told me that he had heard from a girl about this other girl who thought I was really handsome and she wanted to get with me. He showed me pics of her on FB, and the funny thing is I've never talked to this girl, only seen her twice for few secs when I was walking around the city with friends and she was also with friends.. and I barely noticed her. But I remembered when he showed me the pics.
Go figure