Well, I think if you are naturally a jerk then it's best to moderate. If you're naturally (like 90%) a bit of a nice guy beta, then you can let it rip a bit. If anything, I find the women I have been jerky with find you more interesting. There are a few threads on here that have said the alpha/beta stuff is crap, but if you ask me, that depends on your looks.
I think most women would be very, very cautious about a strong "dark triad" guy who is very good looking. Perhaps if she just wants sex then that would be golden, but in reality few women want no strings sex if there is no reason for her to do so.
If (like me) you are fairly average on looks, I have seen a 100% improvement by being an a*******e. Downside is you end up upsetting a lot of dudes. When someone asked about what was I doing by being a jerk, I mean being arrogant and rude with other males, and pretty rude to females, with the occasional "pull" back in with said females. It seems to set off some sort of mechanism in their brain.