I remember that alley, from when I was there 10 years ago. I also remember that a lot of the women were very hot. The alley was lined with smokin' tall blondes..
They will take their tops off, be aggressive, I had one grab my arm and try to physically pull me inside her room. They will try anything..to get your attention.
Yeah, Edger you've got to check out that all and the rest of the RLD. Even if you just window shop, like I did, it's still a great time.
There's good clubs in that area too, but I can't remember their names. Lot's of great nightlife. I remember one bar that sounds similar to the Gollum one Str8up recommended.
During the day, if you are into arts..check out the Van Gogh museum if it's still there. I heard it was burglarized several years back, after I was there, so not sure how good that is now. But worth a look.
Also, the Reiksmuseum is great for history.
Just keep an eye on your wallet. There's a lot of thieves there too. People will harrass you to buy drugs, and you may have to threaten them to get them to stop. That was the downside, from what I remember.
You will have a blast A-Dam, wish I was able to go back.