Don't be a PUA. Be a real man who dates women. Pick up artist and people who identify as such are only focused on the very very tiny first part of the game, meeting a woman and getting laid. But that's just step one on the check list. Because they haven't developed as a full person they don't know what to do besides pump and dump...they have no concept of a team and team management.
Having a team (several girls, or plates) generally keeps you from the whole oneitis, infatuation, falling in love thing. After a while of doing that, you start to learn how to control your emotions. It's okay to feel something for a woman. It's okay to care for a woman. It's not okay to put your own interest in second or third place and to sacrifice yourself for a woman.
Experience is how you keep from falling in love.