Facebook is what you make it.
Mine is full of pictures of me partying with girls. There are pictures of me cage diving with gigantic great white sharks in Mexico. Pictures of numerous exotic vacations. Pictures of me on my boat. etc. And I control which tagged photos and posts make it onto my Wall. When I do check in, it's at clubs, the casino, or great restaurants.
I don't post stupid updates about how I'm "bored at work", "life sucks", "eating tacos for dinner," etc. I try to keep my statuses funny, or interesting, or controversial, etc.
Oh, and I frequently make chauvinistic remarks or post pictures of women making sandwiches. It's like magic.
FB is also an excellent way to drop negs on hot girls or stand out from the crowd or drooling orbiters that "like" every photo and comment on everything they post. You can shelve girls too. They still follow your life and see pictures of you enjoying yourself and having fun, so you stay in their peripheral vision. They feel a lot more comfortable responding if you message them out of the blue after not talking for a few months, if they've seen you popping up in their newsfeed from time to time.