Check out this article on AskMen.com
http://www.askmen.com/fashion/fashiontip/40_fashion_advice.html
they discuss different types of hair products, but i think this is the one you are looking for:
Pomade
Most pomade products provide a combination of conditioning, styling, shinning, and texture-enhancing ingredients. It works best for short to medium length hair. Use for holding, shaping and defining your hairstyle.
Pomade also allows you to have a natural look and adds texture. It's a great product for more stylish haircuts and for that "messy" look.
How To Use It
Skim a small quantity onto fingers. Rub your fingers together and apply to your hair. Distribute evenly where molding is needed.
Main Benefit
Only small quantities are needed and it really gives your hair great texture.
Main Drawback
When too much is applied, it might give your hair a greasy look.
Celebrity hairdos that are perfect for pomade:
Brad Pitt
Ricky Martin ("She Bangs" video)
Overall "Boy Band" look