Always listen to the French guys. They are usually naturally smooth.
Anyways, looks matter but you can comensate for them. I mean come on, look at the women Donald Trump has shtupped. Do you really think they were with him for his ravishing lady-killer looks? No, they were with him because he is rich and powerful.
Women like men who they can brag about for whatever reason and make their friends jealous. Women are all about impressing other people, much moreso than men on the average.
So, you have to have SOMETHING that makes you excellent, a guy that can be bragged about. You either can be a fascinating social-type (mystery, style, pua's), or you can be good looking (pitt, bloom, et al), a sexual master (big ****, tantra knowledge, etc), or accomplished (read, famous), or tops in a field that the woman is interested in, eg a "lacrosse rat," a girl who looks up to the lacrosse team, sleeping with the captain. That stuff happens a LOT. Some girls will get off on a guy who is blisteringly intelligent. Not a lot, but some do.