Facebook/online game
Personally I am not a fan of FB/online game, particularly where i'm from, messaging people you don't know has a very bad rep. You get known as a pest and your pretty much shot with most women in my area then really, this has only come about recently though, not sure if its the same anywhere else?
Before this I used FB primarily as a way of just getting numbers off girls to then escalate and meet them ASAP, I never add women I don't know on Facebook, just not my thing. In the past I have had success off loosely knowing a girl, adding her on FB and then getting to know her. I'll bring up how I would maybe know her have a tease, build a bit of rapport, act like I know her well, then whilst the conversation is still flowing say "whats your number? its easier talking by text than on here?"
I cannot stress enough, for me getting the number is the ONLY point of FB game, I've found if I don't do it on the first attempt, the girls interest is already fading and the chance is gone, I will only talk to her as a mate and that sh!t is pointless. FB game for me is done after that, I don't like womens photo's, I don't post many status's, and all my photos are of me doing stuff with my friends, most importantly I am out doing better things than going on FB all the time, the other benefit is that it keeps that bit of mystery there.
TEXT GAME
Like most things I keep text game really simple, the main thing to do is to
try to meet the girl as soon as possible. I will have some small talk, get to know the woman a bit, where she's from, what she does, and most importantly, reply with interest, tease her, make sure i'm leaving about ten minutes before I reply, if i'm not busy. Don't give much away about me but don't ignore any questions that she asks and MOST IMPORTANTLY don't quiz her to much, I've found this just bores women!!! WORST THING YOU CAN DO.
I personally think that the key to text game is trying to drop the hint of meeting up as soon as possible, whether it be cinema or mini golf or whatever it is you wanna do with the girl, you bring it up ASAP!! I'll say something like "i really fancy watching that new film whats out" if they are game then they will come back saying they want to as well. GREEN LIGHT!!! GO GO GO!!! i'd then say something along the lines of "We should go, when are you free?" They might not even wanna see the film or like golf but if they are interested they will be up for it!
Following that, keep it brief, meet up, and see where it goes!!!