Every time men post a picture of a woman who is "hot" or a "9/10" on the idiotic rating system or show "how hot women from country X" are, it's of a woman who has applied some or all of
the 20+ kinds of makeup, has cosmetic hair, been photographed more or less professionally, and maybe/certainly (depending on who it is) the photo has been retouched, and might even have undergone cosmetic surgery (especially if she's a celebrity or in some other way directly gets her image or money from her appearance).
The problem isn't that these things are evil but that men are too dim-witted and dumb to pay attention to the fact that they're what's been used to make her "a solid 9/10 bro" and what effects their proliferation have on the sexual marketplace.
Women do the same thing when they fawn over celebrities who periodically get jacked up on steroids, with cosmetic surgery, male make up and professional editing.