when i say i can sale condoms to a nunnery I can sale anything. the key to dealing with an objection is to 1. understnad what they are objecting to and 2. understand their motives
a person comes to the lot they say they are just looking. okay.
1. if you watch them, the very first thing they got out on the lot and saw is what they came to see. the rest is just to pass on the i'm just looking facade. no one comes to the lot with NOTHING in mind. come on. whatever they get there and the first thing they go to is what they wanted to see
2. a person who says htey are just looking they are telling you they don't like to be pressured. so what i do is i changed the subject to nothing to do with cars. find something to shoot the **** with. our lot was right next to a movie theater so i would ask are they just killing time until they go tot he movies most were, and we'd start talking about movies. I sold a few cars like that. that night. i made one guy miss his movie he came to go see, sold him a blue RX8.
but even if they don't buy anything or don't want really talk about buying something don't push it. stay shooting the **** mode, beucase you are planting the seed in their mind that you aren't going to pressure cook them. and when they ARE ready to buy, they will come looking for you beucase they know they are going to have the experience they want. I 'd get 3-4 of these a month guys just out of the blue pop up with my card and i talked to them and now they are ready to buy.
some people you got to pressure. the guy who you know is ready to buy a car but doesn't know about ****, can't make a decision for him self you got to pressure cook that guy or he will never guy. you have tom ake the decision for him. but you don't pressure cook the i'm just looking guy.
if your F&I man pushes a warranty to hard or something like that your customer may back out
the last day i ever sold cars i sold this older woman a yellow honda S2000 and i think i had netted like 2400 dollars or something i had about 650 dollars coming to me frmo the deal. not a real big deal but one i would take 7 days a week. anyway, i get my comission c heck, it's coming back as a mini deal (100 dollars).
this mother****er, the F and I guy, *****d out the markup on the car to sale his warranty package. we damn near went to blows over that ****. i said you know what, my business is making a little money now **** this **** i'm not slaving over this **** to get ripped off like this.
you are wasting your time working for a lot with a bad F and I guy