There are plenty of examples of businesses that have embraced wokeness only to see it hurt sales. I'm thinking there is someone behind the scenes financing this, or maybe the government is pressuring them, or maybe they are trying to get ahead of it to please the government. Or maybe their diversity and inclusion officers have so much power, they are pushing them to make decisions like this.
If you can see that this is bad business practice, why wouldn't the corporations?
I would say the latter.
”If you don’t include a diversity individual to sponsor your product, we will tell everyone you are xyz-phobic and ensure your sales tank.”
Bud L shareholders: “We have some marketing and sponsorship money, should we get a cute actress, an athlete, a musician?
Bud L CEO: “No no. Let’s get someone people CONNECT with. You know, like an influencer“
Bud L shareholders: “Oh ok, who do you have in mind? Olivia Livvy Dunne? That Sexy 20 year old blonde gymnast with 3.8M followers?
Bud L CEO: “No no, let’s get that influencer who has born a man and identifies as a woman. She will appeal to our customers.”
Bud L shareholders: “Great choice!”