The reason this whole fvcking sh*t show of a commercial doesn't sit well with many is because of the deep rooted message it sends out. Society overall wants to make Men softer, more feminine with feminine traits / qualities and sh*t like this keeps pushing the agenda further and further into everyone's faces. What does it come down to? Control. Women as a group is easier to control than Men as a group, So society wants more Men to be low driven, have low testosterone, low resistance and just totally weak. It's a slap in the face of masculinity. That part where that young boy is holding his mom running away from bullies, He needs to be taught to stand up to those other kids or else he will grow up and get taken advantage of when he's older. Either that or he'll bottle up everything until one day he can't take it anymore and arms himself to shoot and kill anyone who pokes fun at him because he was never taught as a young boy to stand up for himself.
One of the other things that really pissed me off was the parts where the guy is making a move to approach a girl and the other guy steps in to say "Not cool, Not cool" Get The FVCK OUT OF HERE WITH THAT! Imagine if you saw a cute girl you wanted to talk to and someone steps in your way and says "Whoa buddy that's not cool, not cool" It's such a joke! They want Men to be a delicate little flower.
This will backfire for young Women as well because at a deep level they will crave a strong dominant masculine Man but there will be none to be found because the younger generation of Men are being taught to be soft & passive.